Wednesday, January 18, 2012

Golden Rules for Shopping Online

More of us are shopping online than ever before. It's a great way to to compare prices to ensure you are getting the best value, allowing you to bargain hunt without the frustration and expense of driving all over the place. As an added bonus, most shopping sites offer customer reviews about products so that you can find out if there are any quality issues that might not be immediately apparent. Many sites also provide outfit inspiration or allow users to come up with their own ideas, which can really help take the guesswork out of how to wear an item.

Here are a few Golden Rules for shopping online:

Rule #1 Avoid shipping costs at all cost!

When you shop online you can save big bucks because there is lower overhead for stores that don't have to operate in a physical location. Another perk of having no physical location is that you may not have to pay sales tax, which—for a Washington State resident like me—means automatically saving nearly ten percent! However when a store doesn't have a physical location in your area you might be responsible for return shipping should an item not work for you. Because fit and quality are important to me I often end up disappointed with an item that seemed perfect on screen but in reality falls short. I often return more than I end up keeping.

Any return shipping costs I have to pay is essentially money out of my limited fashion budget literally down the drain. A perfect example, I recently ordered a pair of Cool People boots from one of my favorites 6pm.com. They were an amazing deal and just what I was looking for. As soon as they arrived I tried them on an walked around the house. Within minutes I was in pain and I realized these boots were just not going to suit my needs. The next week I took them to the post office and shipped them back which ended up costing $11, nearly a quarter of the price of the boots- ouch. In these situations I often end up justifying keeping the item because I end up getting so little back after return costs. Of course the item just ends up sitting in my closet for a few years before making it's way to the donation pile, tags still attached.

Avoid this money wasting , closet cluttering mistake by only shopping at places with a physical location (that accepts online returns), or offer free shipping both ways. Trying an item in a store and shopping online for the best deal is another way to avoid costly return fees. And of course always always always make sure to familiarize yourself with a store's return policy before giving them your business.

Here are a few of my favorites that always offer free shipping both ways:
Zappos.com
Asos.com
Piperlime.com
Shopbop.com
Revolveclothing.com
Endless.com
Modcloth.com

And here are a few of my favorites that have physical locations across the states:
Nordstrom.com
Express.com
Victoriassecret.com (VS recently updated their return policy and now accept online returns in store - yay!)
Freepeople.com

I try to do most of my shopping at these sites or the good old fashion mall but there are certainly other sites I enjoy visiting and on occasion I will make a purchase when I feel the value is worth the risk. As long as you follow the rest of the rules for shopping online you can minimize the amount wasted on return fees and keep that money available for building your wardrobe!

Rule #2

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